WHEN FRAGRANCE TELLS STORIES
…
Every perfume creation is woven from stories, perspectives, and memories – where words fall silent, fragrance takes their place, telling each tale through an artistic lens, more evocative, more poetic, and infinitely more fragrant.
WHEN FRAGRANCE TELLS STORIES
...
Every perfume creation is woven from stories, perspectives, and memories – where words fall silent, fragrance takes their place, telling each tale through an artistic lens, more evocative, more poetic, and infinitely more fragrant.
The power of fragrance stands equal to language, able to tell stories that belong solely to you. Every perfume ever created carries within it an exclusive story, tied to the memories of its creator, whispering softly to the world with the breath of remembrance.
The power of fragrance stands equal to language, able to tell stories that belong solely to you. Every perfume ever created carries within it an exclusive story, tied to the memories of its creator, whispering softly to the world with the breath of remembrance and emotion.
THE STORY BEGINS
Once upon a time …
In the realm of fragrance , there emerges a strange green, one whose senses are exquisitely attuned to every scent, yet who understands nothing of their mysteries.
It’s name is… Xệ!
As an amateur, the world of fragrance feels so unfamiliar to Xệ.
Wearing perfume is like choosing a piece of accessories to adorn oneself.
The history of perfume
Beginning as a ritual to ward off evil spirits in ancient Greek civilization, then serving as a way to mask unpleasant odors during the Middle Ages, perfume has quietly walked alongside human history. And at last, it became a universal essence, where anyone can discover a reflection of themselves within its scent.Beyond being just an accessory to elevate appearances, perfume is truly a realm of complexity, poetry, and artistry waiting to be unraveled. For every note carries an emotion, a tale that longs to be heard and understood.
‘I never knew there were this many fragrances.
It must be really exciting!’
The evolution of perfume
Long before perfume stepped into the world of fashion and was swept into mass production, it was an art of nature, and crafted with rarity and devotion. From treasured herbs deep in the forest to countless delicate blossoms, and later, the daring allure of musk and ambergris, each creation was a testament to patience and reverence.
In this day and age, the hunting of animals for perfume has vanished, replaced by a deeper reverence for nature and the balance of Earth’s ecosystems. The journey of fragrance has mirrored the rhythm of society itself, sometimes flowing in quiet harmony, sometimes leaping forward with daring innovation. As synthetic notes emerged, they expanded the palette of creation, marking a new golden age where perfume thrives in endless diversity.
Through countless milestones in fragrance kingdom, Xệ distilled memories into a single scent — for fragrance, like sight, awakens stories within us.
Scent and the Symphony of Senses
Based on numerous evidence-backed studies, scientists have shown that scent can directly affect the limbic system – the brain’s center for memory and emotion. This explains why a familiar fragrance can instantly transport us back to a moment years ago, preserving every detail, every action, and every feeling intact. ‘75% of our daily emotions are influenced by smell,’ – Martin Lindstrom, consumer behavior expert.
‘Yayy! Finally, I can create my own scent that is truly ‘me’.
THE STORY BEGINS
Once upon a time …
In the realm of fragrance , there emerges a strange green, one whose senses are exquisitely attuned to every scent, yet who understands nothing of their mysteries.
It’s name is… Xệ!
As an amateur, the world of fragrance feels so unfamiliar to Xệ.
Wearing perfume is like choosing a piece of accessories to adorn oneself.
The history of perfume
Beginning as a ritual to ward off evil spirits in ancient Greek civilization, then serving as a way to mask unpleasant odors during the Middle Ages, perfume has quietly walked alongside human history. And at last, it became a universal essence, where anyone can discover a reflection of themselves within its scent.Beyond being just an accessory to elevate appearances, perfume is truly a realm of complexity, poetry, and artistry waiting to be unraveled. For every note carries an emotion, a tale that longs to be heard and understood.
‘I never knew there were this many fragrances.
It must be really exciting!’
The evolution of perfume
Long before perfume stepped into the world of fashion and was swept into mass production, it was an art of nature, and crafted with rarity and devotion. From treasured herbs deep in the forest to countless delicate blossoms, and later, the daring allure of musk and ambergris, each creation was a testament to patience and reverence.
In this day and age, the hunting of animals for perfume has vanished, replaced by a deeper reverence for nature and the balance of Earth’s ecosystems. The journey of fragrance has mirrored the rhythm of society itself, sometimes flowing in quiet harmony, sometimes leaping forward with daring innovation. As synthetic notes emerged, they expanded the palette of creation, marking a new golden age where perfume thrives in endless diversity.
Through countless milestones in fragrance kingdom, Xệ distilled memories into a single scent — for fragrance, like sight, awakens stories within us.
Scent and the Symphony of Senses
Based on numerous evidence-backed studies, scientists have shown that scent can directly affect the limbic system – the brain’s center for memory and emotion. This explains why a familiar fragrance can instantly transport us back to a moment years ago, preserving every detail, every action, and every feeling intact. ‘75% of our daily emotions are influenced by smell,’ – Martin Lindstrom, consumer behavior expert.
‘Yayy! Finally, I can create my own scent that is truly ‘me’.
Behind the scent...
is a whole world!
#4: The last day is always the most memorable one
Some choose to let the last day drift by gently, while others long to immerse themselves in a world of their own - trying something exciting, leaving behind a deeper imprint of Vietnam.
Behind the scent...
is a whole world!
#4: The last day is always the most memorable one
Some choose to let the last day drift by gently, while others long to immerse themselves in a world of their own - trying something exciting, leaving behind a deeper imprint of Vietnam.
#11: Summer scent – Hold on to an endless summer within a whisper
#10: A bespoke fragrance – A one-soul scent
#9: Fragrance awakens taste, memory takes a bite
#8: Let perfume be your “Ling Ling and Long Long”
#7: A glance through the rainy scent
#6: A Sumptuous feast of Fragrance
#5: It’s a match
#4: The last day is always the most memorable one
#3: All or nothing
#2: The Art of Meditation through Lotus
#11: Summer scent – Hold on to an endless summer within a whisper
#10: A bespoke fragrance – A one-soul scent
#9: Fragrance awakens taste, memory takes a bite
#8: Let perfume be your “Ling Ling and Long Long”
#7: A glance through the rainy scent
#6: A Sumptuous feast of Fragrance
#5: It’s a match
#4: The last day is always the most memorable one
#3: All or nothing
#2: The Art of Meditation through Lotus
carrying forward the love for fragrance and embarking on an endless journey of creation.
carrying forward the love for fragrance and embarking on an endless journey of creation.