In Singaporean slang, “Ling Ling and Long Long” are the little treasures you never leave home without, the trinkets that carry a piece of you. They could be anything: a keychain, a scrunchie, a tiny stuffed bear. As long as you keep them close or hang them by your bag, they become your “Ling Ling and Long Long.”


On a golden afternoon in the heart of the city, Ling and Serene found themselves drawn to the soft allure of perfume and the word “Lab” shimmering on NOTE’s signboard. For both girls, perfume was their very own Ling Ling and Long Long, a silent companion that completed their day, a scent that soothed and spoke without words.
Join NOTE as we follow Ling and Serene, two girls from Singapore with two distinct souls, to see how each chooses a fragrance that whispers their individuality into the air.

